Tuesday 14 April, at our partner's premises Baker McKenzie, will be held onOpen Day 2026 of the ICCF Academy, in partnership with Intarget.
ICCF Academy presents the new programmes 2026designed to support Italian and Chinese companies in developing projects in their respective markets. In a context where the relationship between brands and consumers in the two countries is changing, the event will offer an overview of the main ongoing evolutions and possible future scenarios, through real-life case studies and market analyses.
The day will include the new training paths by ICCF Academyan in-depth look at Intarget on "Two-way street" for brands between Italy and China and the session Translating the Invisible: Quality, Storytelling and Cultureedited by ICCF Academy and Xi'an Jiaotong-Liverpool University.
PROGRAM
Tuesday 14 April, h. 9:30 AM – 11:45 AM
Baker McKenzie HeadquartersPiazza Filippo Meda 3
Official Greetings
Mario Boselli,President, Italy China Council Foundation
Marco MarazziCounsel, Baker McKenzie
NEW TRAINING PATHS FOR BUSINESSES
Francesco Boggio FerrarisDirector, ICCF Academy & CMO
The Dual Path of Brands Between Italy and China
Stefano GeneraliManaging Director, Intarget China
Giulio FinziRetail Leader, Intarget Group
TRANSLATING THE INVISIBLE. QUALITY. STORYTELLING. CULTURE.
Roberto Donà, Professor at Xi'an Jiaotong-Liverpool University
Francesco Boggio FerrarisDirector, ICCF Academy & CMO
To register: Click here
