ICCF is pleased to remind you that the webinar "Chinese tourism in Italy: characteristics, trends and possible future prospects"organised by our Member Banca Popolare di Sondrio and sponsored by ICCF, will be held online on 27 November at 9 a.m. (in Italian and English). Several topics will be addressed during the meeting, including: the Chinese macroeconomic framework with a focus on the incoming and outgoing tourism sector; the Italy-China relations with an analysis of the current situation and possible future prospects and initiatives; the current air traffic situation between China and Italyan estimate of the future impact of flows; the figure of the Chinese tourist between trends, marketing, behaviour and use of technology.
Chinese tourism is experiencing a robust recovery in the domestic market and the return to international travel is also on the rise. However, geopolitical challenges and new consumer preferences require strategic adaptation by tourism destinations to effectively attract Chinese travellers.
To participate, you must register at this link
For ICCF Members registration remains open after 22 November
Click here to download the event poster
