From Marco Polo and Matteo Ricci to thousands of Chinese students coming to our country today to study design, art and music: Italy and China are two countries that treasure heritage and innovation.
Italy China Council Foundation invites you to attend theItaly China Brand Heritage Talkto be held on Thursday 8 May at 2.30 pm at Palazzo Clerici (via Clerici 5, Milan). The event is organised by the Canton Provincial Government, with the support of ICCF and the Shenzhen General Chamber.
The Chinese consumer market accounts for about 40% of China's GDP, much lower than the average consumption/GDP rate of Italy, the US and other countries. To carry out a good brand promotion strategy in China, Italian companies need to be familiar with Chinese heritage, culture and art.
The Italy China Brand Heritage Talk will present institutional interventions and case studies.
In view of the Chinese market of 2025, the ICCF encourages Italian companies to customise products with Chinese innovation and lifestyle for the Chinese market and to seize the opportunities of 2025.
Click here to download the institutional guest list
Click here to download the list of participating Chinese companies
AGENDA Italy China Brand Heritage Talk | 广东老字号欧洲经贸推介会–米兰站
14:00-14:30 Registration 签到
14:30-14:35 Moderator introduces leaders and guests 主持人介绍参会嘉宾
Kou Ningyan，Deputy General manager of Shenzhen Enterprise Service Group, Secretary-General of Shenzhen Chamber of Commerce, Deputy Secretary-General of Shenzhen Time-honoured Brand Association
寇宁砚，深圳市企业服务集团副总经理、深圳市商业联合会秘书长、深圳市老字号协会副秘书长
Institutional Greetings
14:35-14:45 He Jun, Deputy Director, Department of Commerce of Guangdong Province
何军，广东省商务厅副厅长
14:45-14:55 Geng Xiewei, the Economic and Commercial Counsellor of Consulate General of People's Republic of China in Milan
耿协威，中国驻米兰总领馆经济商务参赞致辞
14:55-15:05 Marco Bettin, Director General，Italy China Council Foundation
马可贝廷，意中理事基金会秘书长致辞
Keynote Speech
15:05-15:35 Canton & Italy: past, current and future! 介绍广东省营商环境和投资政策
Wu Wei, Director of Market Regulation Department of Commerce of Guangdong Province
吴炜，广东省商务厅市场秩序及调节处处长
Brands and Company Presentations
15:35-16:05 Innovation,Interaction and Inclusion: Italian/Chinese brands in collusion with Chinese/Italian customers. 创新、互动和包容：意中品牌与中国/意大利客户的连接
Mauro RubinCEO, Nexus Group, Nexus集团总经理
Luciano Paolucci, Vice President, ZTE Italy 中兴意大利副总裁
16:05-16:40 Heritage brands presentation by Guangdong time-honored enterprises广东老字号企业推介
Xu Yunda, General Manger, Guangzhou Time honored Brands Investment Holding Co.Ltd
广州老字号投资控股有限公司副总经理许运达
Chen Jia, General Manager, Zhaoqing Chenchuan Biotechnology Co. Ltd.
肇庆市陈传生物科技有限公司经理(传承人)陈佳
16:40- 17:30 Interactive experience of Canton Heritage Brands 广东老字号产品互动体验
Networking Cocktail @ Chinese traditional music 交流环节，传统音乐演奏
To participate, you must register at this LINK.
The Shenzhen General Chamber of Commerce is a comprehensive industry service organisation that encompasses several associations: the Federation of Shenzhen Commerce, the Time-Honored Brand Association, the SME Public Service Alliance, the SGCC Research Institute, the SGCC Foundation, the GBA Industry and Commerce Association (Hong Kong), and the GBA Industry and Commerce Association (Guangdong).
The Chamber serves over 4700 members, representing assets totaling 20 trillion RMB. It also supports 15 industry alliances, including the SCC Investment Alliance, SCC High-End Manufacturing Industry Alliance, SCC New Materials Industry Alliance, SCC 5G & IoT Industry Alliance, SCC AI & Robotics Industry Alliance, SCC Cross-Border E-commerce Industry Alliance, Low-Carbon Industry Alliance, and the SCC Life Sciences Industry Alliance.
