As part of the Tourism Working Group, with the support of China Mobile, ICCF is organising the seminar "Chinese tourism in Italy: the travel experience in the digital age"which will be held on Tuesday 3 June 5 Clerici Street, in Milan.
In the age of global connectivity, Chinese tourism represents one of the most dynamic and influential forces on the international scene. Italy has certainly always been considered a favourite destination by both traditional and new generation Chinese travellers, however it is changed the way tourists enjoy their visit, today more attracted by the possibility of living real experiences of various kinds (shopping, outdoor and sporting activities, food and wine tours, art, etc.) in the setting of the Bel Paese.
This seminar aims to explore how the travel experience of Chinese tourists in Italy is evolving driven by the use of digital technologies, between new habits, innovative tools and hospitality strategies. An opportunity for discussion between experts, operators in the sector and scholars to better understand the opportunities and challenges of an ever-changing market.
Click here to register for the event
*China Mobile will offer all participants the opportunity to receive a Global Data SIM or a SIM with Local Tariff, by filling in the registration form that will be distributed during the event, or alternatively by email as part of thededicated offer for ICCF members
中国移动将为所有参会者提供领取SIM卡的机会。参会者可选择全球数据卡或本地资费卡，只需填写现场发放的专用登记表即可申请。此外，作为ICCF会员的专属优惠，申请还可通过电子邮件方式完成。
