The city of Xi’an, historically connected to Italy since ancient times, from April 30th to May 6th seeks to honour and enhance this bond with an event celebrating culture, art, and lifestyle through a series of forums, laboratories, and entertaining performances, organised by Chic Group.
Every day, for a week, with inspiring opportunities and exciting activities, the local and international audience will have the opportunity to experience a full immersion in Italian culture and lifestyle in the vivid area of the Coffee District of Xi’an High Tech Zone, and in the proximity of the newly inaugurated Xi’an Fashion Hub, the cluster that supports Xi’an fashion industry development and promotes the international fashion business environment of Xi’an, to integrate fashion innovation, education, exhibitions, trade, and events to build a comprehensive fashion industrial chain. The Xi’an Italian Week also aims to promote made in Italy products, F&B, Fashion and Lifestyle in Xi’an and a fruitful occasion for business networking between Italy and China.
Through this initiative, Xi’an aims to strengthen and enhance the long-lasting friendship between China and Italy, as a solid pillar of the rapid and stable development of the bilateral relations. In this occasion, during the opening night of the event, will be officially launched the Sino-Italian Culture Center, which will be one of the long-lasting bases of the Sino Italian cooperation in Xi’an. The Center will serve as a platform promoting China-Italy industrial cooperation; an exhibition bridge for Sino-Italian product experience; a communication link for Sino-Italian cultural exchanges; an incubator for Sino-Italian corporate innovation.
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