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16/11/2021

Foundation

Edu Export Bootcamp, the path to help companies internationalize their business

The Edu Export Bootcamp initiative was officially launched by Alibaba.com on November 16 with an event in Milan and provides for the partnership of partners such as Boston Consulting Group, Italy China Foundation, ICE Agency, MOCA, Netcomm, Poste Italiane and others. From 25 November to 16 December, participating companies will be able to attend 9 modules of interactive lessons to learn more about the tools for exporting all over the world.

Alibaba.com, the B2B marketplace part of the Alibaba Group, has always been alongside SMEs and this year strengthens its commitment through the launch of the Edu Export Bootcamp, an intense month of courses for those in the company who follow the processes of sales and internationalization to deepen all aspects related to export on digital commerce platforms.

To date, Alibaba.com has put at the service of Italian companies a solid infrastructure to encourage exports, a training calendar of over 1200 minutes of monthly webinars, the Made in Italy pavilion on Alibaba.com, an initiative that is part of a '' extensive partnership of the ICE Agency with the Alibaba Group signed in November 2020, a team of local account managers and an important network of partners.

This further project, always with the aim of supporting Italian SMEs in making their internationalization strategy more effective, will include a training course delivered through an e-learning platform, live lessons, round tables, group sessions and modules led by partner of excellence in their business sector.

On November 16, during the launch event in Milan, Alibaba.com organized meeting sessions between dedicated company accounts and customers, in order to listen to their expectations, answer questions and analyze performance on the site.

The technological infrastructure and the network of partners are fundamental pillars for companies, but it is increasingly important to develop digital export education, so that companies have their own independence in managing their business and especially for smaller companies. so that internal skills also mature. A recent research by Alibaba Group in collaboration with YouGov has highlighted that the main obstacles highlighted by SMEs that do not yet sell products or services internationally, there are the transport of goods and services (24%), complications and delays due to Covid ( 20%), lack of staff and resources and difficulty in understanding local regulation (19%).

"It is irrefutable that these two years have seen an acceleration in the internationalization of companies. We have all been called upon to do our part to accelerate the development of putting a sales channel online, Alibaba.com has done as much as possible through courses, livetreaming and online fairs. A new need has arisen on the market, that of having figures who can manage digital export and who are independent. Year on year, Italian products sold on Alibaba.com grew by 107%, it is an opportunity that companies in our country cannot miss and we must help them ", comments Luca Curtarelli, Country Manager Alibaba.com Italy and Spain. "There are many concerns of SMEs and shortcomings in terms of factors to consider in strategy and processes: the Edu Export Bootcamp was born for this reason. Together with our partners we want to provide comprehensive education, not least we will promote the specialization of those professional figures dedicated to export who have established themselves in the last year ".

“The ability to change necessarily passes through human capital and investing in it is a necessity to successfully face the competition on global markets - says Carlo Ferro, President of ICE Agenzia. - “Markets are changing: digital, innovation and sustainability constitute a new paradigm that will characterize the post-Covid restart and ICE Agenzia has taken steps to accelerate and modernize its business service activity. In implementation of the Export Pact, we have launched 16 new actions, business services that weren't there two years ago, to increase the number of companies, especially SMEs, that systematically export. And training plays a key role in this strategy. In this context, therefore, our collaboration with Alibaba must be seen and the initiatives undertaken in recent years are an excellent example of this. Good luck to the companies for this new project, I am sure they will be able to reposition themselves successfully on the markets! ”.

The completely free Edu Export Bootcamp will provide certification to participants who have taken part in the lessons at the end of the course.


The lessons will start on November 25th and include the following appointments:

November 25
1.Italian Macro Economy & Global Challenges - the challenges for relaunching the international trade of Italian companies
2.Go-To Market Strategy

2 December
3. Digital Marketing Strategy of an SMB
4.Advertising & Communication in B2B

December 9
5.Business Strategy - Going Global
6.The Buyer's Journey on Alibaba.com

December 16
7. Export Legal Terms: Contract & Insurance
8.Export Legal Terms: Payment
9.Logistics

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