ISTAO-Istituto Adriano Olivetti, in collaboration with China Center Macerata and Italy China Foundation, as part of the Focus China initiative - A journey through culture, scenarios and opportunities organizes an online appointment dedicated to SMEs during which will be presented "Business in China. Tools, strategies and opportunities along the New Silk Road", the book written by Francesco Boggio Ferraris, Director of our Permanent Training School, and by Andrea Ghizzoni, former Director of Europe of Tencent.
The presentation is scheduled for November 25th at 5 pm: the opening and greetings will be made by Pietro Marcolini and the speech by Francesco Boggio Ferraris will be introduced by Gianluca Sampaolo (see poster attached).
WE WILL TALK ABOUT:
› COVID-19 - Consumption from January to October: Revenge spending or rational consumption?
› Ten keywords to interpret the Chinese market.
› The eight pillars of a winning strategy dedicated to China.
Register at this link to participate
Allegato 1: Business in Cina_Istao.pdf