Intellectual property (IP) refers in modern law to the legal principles that aim to protect inventions; literary and artistic works; designs; and symbols, names and images used in commerce. Based on these principles, the law attributes to creators and inventors a real monopoly of their inventions, providing people with the necessary legal tools to protect themselves from any use for profit by unauthorized parties.
IP is strongly linked to advertising law, which is the practice area that protects customers from fraudulent, deceptive, or misleading product claims. As technology rapidly evolves, so do laws that rule media and advertising. The past few years have seen the rise of brand-new advertising channels, including affiliate, mobile, and social media marketing.
The event will be held on Tuesday, May 17th at 9:30am (CEST)
Fabio Giacopello - Senior Partner, HFG Law & Intellectual Property
Advertising in China: laws and recent case law
Gianluca De Cristofaro - Partner, LCA Studio Legale (China Desk)
Advertising in Italy: law and recent case law
Yuan Zou - Head of Luxury & Fashion Europe, Hylink
Celebrity Marketing in China: how regulations impact brands collaborations
Cristina Andreetta - Chief Executive Officer, Goia srl Società Benefit
Dos and don’ts about Communication and Advertising on Amazon marketplaces in Europe
Moderator: Marco Bettin - Secretary General Italy China Chamber of Commerce