A “sleeping beauty” brand found in a drawer of a Cosmetic Professor living in the famous Italian Riviera. A full beauty collection inspired by Cinque Terre iconic lands, pure example of an extreme matching between Mountains and Sea.
A men Cosmetic Line-up inspired by “Il Gigante” a 14 mt high Neptune statue, the symbol of Cinque Terre which is guarding the sea from Monterosso (one of 5 lands). A cooperation with most famous Italian Botanist, Marine Biologist Professors and Univesrità degli Studi di Ferrara, most famous Cosmetics master degree in Europe.
A range of products, Skin-Care, Fragrances and Make-up, influenced by the effective properties of natural ingredients that can be found in Cinque Terre and nearby Mediterranean. A vibrant, fresh, playful and yet, seductive tool for young millennials.
A Made in Italy range of items, produced by most famous laboratories who are used by top world cosmetic brands, ensuring the highest standard in quality. A project launched by Cameron Bai, one of most influential Media Icons, who, together with his partner Jiangsu Sumei Group, large cosmetic retailer in China, has mastered the concept and launched the brand.