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26/10/2020

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Business Strategies launches an app to help Italian companies interact with Chinese customers

Our partner BS Business Strategies launches a new initiative in China to preside over the country that promises significant growth for 2021.

Taste Italy! Miniprogram experience” is an App to help companies acquire, understand and retain Chinese customers.

The International Monetary Fund and the study center of the Italy-China Foundation indicate a growth in domestic consumption in the country of the Dragon and BS Business Strategies strengthens the offer for its companies. According to the forecasts of the International Monetary Fund, China will be the only major economic power to record positive growth values ​​in 2020, with a prospect of + 8% for 2021.

The relative economic weight of China is therefore increasing, with more space dedicated to domestic consumption. The analysis confirmed by CeSIF - Business Study Center of the Italy China Foundation - according to which investing in China in this phase of relaunch after the outbreak of the pandemic is a strategic choice for the positioning of companies in the coming years as through the strategy of "dual circulation" Beijing is promoting the local dimension of "internal circulation" to favor domestic consumption.

"That's right, the Chinese no longer travel and look within their domestic borders for experiences that in this period it is no longer possible to have abroad" - says Silvana Ballotta AD of BS Business Strategies, the consulting company for internationalization of companies that first, and for over 10 years, has the main reference market in China. "This is why we have created a tool capable of offering the Chinese trade - and Italian companies - an interactive platform on WeChat".

“Taste Italy! Miniprogram experience ”provides advanced digital solutions, which use technology to help businesses acquire, understand and retain Chinese customers.
By relying on the WeChat ecosystem - where most of the customers are already present - BS Business Strategies has made the format of Taste Italy! digital, taking care of the customer journey in detail.

The advantage lies in bringing customers into a single environment, building an online sales system. But the platform will also do much more: it will provide services for booking courses, sharing experiences and direct communication mechanisms.
From online to offline participation, from reading reviews to sharing your experience, all in one platform.

Present in China since 2012, BS Business Strategies - a leading company engaged in development paths of SMEs on foreign markets in the agri-food and luxury sectors - was the first to understand that the promotion of Italian wine involves the dissemination of knowledge and of culture and today it is in an absolutely privileged position, both for the presence of the local market and for its notoriety and reputation.

With "Taste Italy! Wine Academy" - the first intensive course on Italian wine aimed at Chinese consumers, now present in all the main cities of the country of the Dragon - Business Strategies has built a real bridge for the promotion of Made in Italy in the Asian market by offering effective tools to Italian companies to position themselves in China and, at the same time, allowing Chinese stakeholders the opportunity to learn - through courses for all levels - the Italian lifestyle and culture.

In recent weeks, registrations are open for the OCM wine calls that support the export of companies to third countries. This innovative engagement tool will be invaluable in helping promote Italian wine in China.

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