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Visibility in China with “Unknown Europe”

Italy China Foundation is pleased to announce to its partners the opportunity  to join the Unknown Europe initiative, a platform that collects and develops high standard European contents -such as, texts, pictures, and videos-, in order to share them on major Chinese social media (WeChat, Sina Weibo, Youku, and Douyu). 

The initiative is promoted by Global Broadcasting Times (Gbtimes), a multinational corporation part of the China Radio International Group, the only public Chinese media in charge of international communication. 

Thanks to the agreement between Italy China Foundation and Gbtimes, it is possible for associate companies to free upload their contents until June 30, 2017.

This opportunity guarantees a good exposure to Italian companies in China, providing an instrument to practice brand awareness with regard to potential Chinese partners and consumers. 

On one hand, the initiative represents a way to enter the Chinese digital market for those companies not having any experience on the field yet; on the other, it offers the chance to improve business communication for those enterprises already operative in the specific area of expertise in China.

          Click here to download the brochure with information about GbTimes and Unknow Europe.

For any further information, please contact


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Italy China Council Foundation

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